Job Description

Job Description

Job Title: Marketing Director - Consumer Tech / Wellness (Foundational Role)

Location: West Palm Beach, FL (Hybrid)

Salary: Up to $150,000 Basic

Company Overview & Mission

A well-funded, early-stage technology business is building an AI-enabled consumer platform focused on emotional well-being. With a fully functional beta already live across mobile and web, the company is entering an exciting phase of growth, preparing for go-to-market and international brand scaling.

Their mission is to make personal wellness more accessible, engaging, and stigma-free through cutting-edge technology and creative brand storytelling.

Role Overview

We're looking for a Marketing Director to take full ownership of the brand, growth, and customer acquisition strategy. This is a foundational hire who will sit at the leadership table, work directly with the executive team, and act as the strategic and creative lead across all marketing functions.

You'll manage a marketing budget (~$1M in year one), oversee agency relationships, and scale performance across key channels including paid social, influencer, content, and SEO/SEM.

Key Projects

• Define and execute the go-to-market and brand strategy
• Build a consistent brand voice and visual identity across all channels
• Manage and scale paid digital campaigns across platforms (Google, Meta, TikTok)
• Lead influencer, content, and social marketing efforts
• Evaluate and manage agency partners and outsourced resources
• Collaborate cross-functionally with product, engineering, and finance teams

Required Background

• Strong track record in leading marketing efforts for a B2C tech or digital product
• Hands-on experience with paid social, SEO/SEM, content, and performance marketing
• Able to develop brand from zero to scale, with a creative-first mindset
• Experienced in managing budgets and agency relationships
• Confident operating in fast-moving, high-ownership environments

Nice to Have

• Experience in wellness, healthtech, or AI-driven products
• Exposure to consumer psychology or emotional wellness sectors
• Familiarity with international expansion or multilingual audiences

Why Apply?

• Foundational role with ownership over all marketing decisions
• Stable funding and long-term product roadmap
• Mission-led business with real social impact potential
• Full autonomy to shape brand, growth, and creative direction
• Fast-moving environment with access to executive-level decision making

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